In its latest filing, Spotify reported 172 million paying subscribers, up from 144 million when it signed Rogan. Apple, Google and Amazon are competing for market share. Streaming is highly competitive, with low margins. After Young issued an ultimatum, Spotify chose to go with Rogan, who received $100m for distribution rights from the Swedish company in 2020.įor Spotify, it was an obvious choice. The Joe Rogan Experience, which can run for up to three hours, is the No 1 podcast on Spotify. “I believe they’re safe and encourage many people to take them.” “I’m not an anti-vax person,” Rogan said last year. He says he is not anti-vaccine, though he has questioned the need to give it to young, healthy people. Rogan has said he used ivermectin, an anti-parasite drug that has no proven benefit against Covid-19, against the illness. The appearance prompted calls for the White House health adviser Dr Anthony Fauci to debate Malone on the show, and proved to be the trigger for Young to issue his “him or me” ultimatum to Spotify.Įarlier this month, 270 scientists and medical professionals signed a letter urging Spotify to take action against Rogan, accusing him of spreading falsehoods on the podcast. Malone, who has been banned from Twitter for spreading Covid misinformation, claimed “mandates of an experimental vaccine are explicitly illegal” and said the US government was “out of control”.īoth men were criticised for promoting several baseless conspiracy theories, including the false claim that hospitals are financially incentivised to falsely diagnose deaths as having been caused by Covid-19, and Malone’s assertion that world leaders had hypnotised the public into supporting vaccines. The 76-year-old Canadian singer objected to the music streaming giant Spotify giving a platform to Rogan, 54, who has been accused of promoting falsehoods about Covid vaccines.Įarlier this month, Rogan invited Dr Robert Malone, credited with a role in developing mRNA vaccine technology, on the show. Last week, Rogan, a martial arts enthusiast and one-time Bernie Sanders-endorser, collided with the rock veteran Neil Young. The Joe Rogan Experience podcast – the vehicle for his enormous wealth and power – intersperses comedy, politics, criticism of the media, interviews and discourses on topics ranging from cage-fighting to psychedelics and quantum mechanics. He appears committed to some forms of social justice but is amenable to conservatives. He is sometimes left-leaning but says he detests identity politics and political correctness. The UFC also is repped by Endeavor, which brokered the deal.Now he’s one of the most powerful figures in American media, though often little acknowledged or actively shunned by the country’s coastal elites. Rogan, who also provides commentary for Spike TV’s live UFC fights, is repped by Endeavor. Bill Trotter oversees broadcast sales for Trifecta.Īdded UFC president Dana White: “We are confident that our first entry into the syndication marketplace will give existing fans an inside look at our world as well as bring in a whole new audience that can experience the UFC for the first time.” The company will handle all advertising sales for “UFC Wired” through its New York office, headed by Daraio. “When we formed Trifecta, we agreed it was a priority to identify a high-profile property before launching our syndication business, and without a doubt, ‘UFC Wired’ is that property,” Cohen said. Trifecta was formed in 2005 by MGM veterans Cohen, Michael Daraio, Scott Spungin and Shelley Brown, who are all partners in the company. “It’s certainly a unique alternative to most of the other hours coming out (for next season).” “This is not a niche sport anymore it’s mainstream and very advertiser-friendly,” Trifecta partner and CEO Hank Cohen said. In addition to its presence on PPV, Spike TV airs various UFC programming - including titles like “Inside the UFC,” also hosted by Rogan - that performs well with the key male demos. UFC competitors use a mixture of martial arts disciplines in an event that takes place on an eight-sided mat and a cage design called the Octagon. Trifecta is offering 22 hourlong episodes available for broadcast during the 2007-08 season on a full-barter basis. Joe Rogan, the face of UFC’s pay-per-view events, has signed on as host of the show.
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